Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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The Separation Between Content and Advertising
When radio first start, it was the first broadcast medium where it was very difficult to measure audiences. There was nobody walking in the door therewas somebody wh wasn't walking into a store or buying a newspaper. So that relationship between kind of creators and content and brands goes right back to the very beginning of broadcasting. Now's the time to be exploring different kind of creative approaches.
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