How vibes and brand-like impressions sway voters

Matt probes and Sam describes 'vibes' and gestalt impressions—how faces, speech, and overall style influence choices unconsciously.

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Episode notes

Conflicted, Confused, and Ready to Vote - Uncovering the discombobulated thoughts of the great undecided who will sway the election.

We dive into the hidden forces in our minds that sway our decisions when we don't know how to decide. From Free Will to Confirmation Bias, Appearances and a Turn of Phrase. What doesn't matter and what could make all the difference in a voters mind.

We cover:

Where do our preferences come from
How we shortcut confusing decisions into simple flawed decisions
The impact of last-minute scandals
What each side doesn't understand?
The irrational nature of sensible people
Who has been overlooked by politics and what are they thinking

The 60th US election coming on November 5th between Kamala Harris and Donald Trump has been on the news non stop for a year. Finally, it will all be over and we can move on with our lives.

13% of people remain undecided but with their vote being crucially important in an otherwise 50:50 race, the nuanced factors that sway their thinking have never been more important.

Tune in to uncover the psychology of last-minute voters and the hidden mind games controlling the election.

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