5min chapter

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#76: Harry Dry’s favorite marketing examples

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CHAPTER

Building an Affinity With Brands

Pulslovik found that donations increased twofold when you share one story compared to when you share eight individual stories. He also thought of a more recent personalized brand, wordle, the simple puzzle that's gone viral. "We're built to trust, recall and pay attention to people, and not to brands," he says.

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