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The Selfish Score: How to build a great customer acquisition funnel

Idea to Startup

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Raley Road Gets to the Mid Funnel

The founders of these companies know people are way less likely to usubscribe to sale emales at first, though they might eventually. Raley road gets to the mid funnel and absolutely shines. A few weeks ago, they auctioned off a pair of jordans that michael jordan wore in the 19 88 dun contest. Rob composed a tweet storm 18 meticulously researched and crafted tweats on the story of the shoes,. It was fascinating, and it was retweated hundreds of times. The content is interesting, and most importantly, each retweet will get people into the top of his funnel. That's why we get so many emales, about 30 % off sales.

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