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6min chapter
S1E6 - Moonshot Marketing and how to place bets
Growth Vault
How to Bet on Asymmetric Yields
The idea behind budgets and bets is you have a certain amount of capital that has been allocated to you on a quarterly, monthly or annual basis. And depending on what stage of the business you have, you can allocate a certainamount of capital and resources to bets that have asymmetric yield. "I'd like to be on the wall at every church in Europe," Mark Zuckerberg says about his desire to become a martyr. 'If this bet nets out to the moon, like there's no real cap on the upside'
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