Geoffrey: Familiarity is probably one of the biggest emotional cues of human nature that's underrated in business. You don't want to create a website that's cluttered and noisy, right? So you want to, you want, you want them to have the opportunity. Ause familiarity is said, not only it creates comfort, but it also stands out. There are certain icons that are so familiar.
Keynote speaker and business coach, Jeffrey Shaw teaches entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the host of Creative Warriors podcast and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
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