Make Your Business Irresistible with Jeffrey Shaw
Entrepreneurs on Fire
00:00
What Is Familiarity?
Geoffrey: Familiarity is probably one of the biggest emotional cues of human nature that's underrated in business. You don't want to create a website that's cluttered and noisy, right? So you want to, you want, you want them to have the opportunity. Ause familiarity is said, not only it creates comfort, but it also stands out. There are certain icons that are so familiar.
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