21min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Hiring Sales Reps: Strategy and Pitfalls

The chapter delves into the dilemma of hiring a VP of sales or sales reps first, advising against the former. It emphasizes hiring individuals known to the founder, building a hiring network, and focusing on aptitude and skills over experience. The conversation also covers incentivizing sales reps, avoiding common hiring mistakes, and handling lost deals effectively.

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