2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Rise and Fall of Nike

Phil Knight was not a fan of Frank Rudy, the inventor of air soul technology. The company would eventually buy Rudy's company and he would become an employee of Nike. In 1977, Strasser is just on fire. He zero-oxes he copies this memo and pasted up on the walls all around the office of Nike. Ten principles.

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