3min chapter

The Psychology Podcast cover image

Robert Cialdini || The New Psychology of Persuasion

The Psychology Podcast

CHAPTER

I'm Not Like You, You're Not Oansomey

A study done on a college campus where researches took a young woman who college age, had her stand in a heavily ic area and with a canister asking for donations to a legitimate charity. She was getting some contributions, but if she added one more sentence, she more than doubled contributions. And the sentence was, i'm a student here to in other words, i'm one of youan all the barriers to a change came down.

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