How to Optimize for MQLs and Pipe Conversions

Most companies that run an M that optimize for mqls or SQLs, their marketing team optimizes for stage one or stage two. If your sales teams win an opportunity at four percent and needs to talk to 25 people in order to get one closed deal, that is not a quality that is not pipeline. That's not qualified pipeline. It's not a qualified opportunity. And so you can also, we've created standardized structured ways of looking at the overall pipeline. So when it opportunity moves, this is a very easy rev op solution that you could put into place in HubSpot.