How to Stand Out in the Crowd

Einstein never got to develop what he called his unified field theory, which was he wanted to take the theory of relativity and gravity and all of that and make it into one grand theory. I have a unified field theory in consulting and I was able to do that. First thing is a value proposition. It's an outcome where you improve the buyer's condition. And so, over here, you have people who are irrelevant and unoffense and human resources. Over here, these are your ideal buyers.