4min chapter

30 Minutes to President's Club | No-Nonsense Sales cover image

110 (Sell): Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

How Do You Build Connection, Demonstrate Credibility and Show Empathy?

Doug Armana: Our job is to build connection, demonstrate some level of credibility and then, of course, to show empathy. Show up to every interaction that you have with a prospect or customer just demonstrating a little bit of effort. Don't be lazy. Be an A student at least one day out of the week. Do your homework. Everybody stick around for a 60 second recap coming up soon.

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