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A Fitness And Diet App For Employee Wellness | with Chris Burgess

Self-Funded With Spencer

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Monetizing Fitness Apps: Engaging Users for Success

This chapter explores the complexities of monetizing fitness and diet apps, focusing on the distinction between casual and committed users. It highlights the significance of user feedback, especially from paying customers, in improving app functionality and marketing strategies. Additionally, the chapter addresses the importance of personalized wellness initiatives for employees and the potential for fitness apps to tap into the employer-sponsored healthcare market.

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