In this episode, Rick Mayo talks to former NFL player Matt LaCosse, who played for the Giants, Broncos, and Patriots before diving into real estate and franchising.

Matt has successfully transitioned from football to fitness franchising with Alloy Personal Training.

Matt shares how his time in the NFL—playing under coaches like Tom Coughlin and Bill Belichick—taught him invaluable lessons about leadership, adaptability, and the importance of doing your job well.

Learn how Matt applies NFL-level work ethic and people skills to build a standout fitness business, why he values hiring slowly and creating a strong team culture, and why “staying uncomfortable” keeps him ahead in business.

🎧 Don’t miss it - tune in to hear Matt’s playbook for success—both on and off the field!

Key Takeaways

Intro (00:00)

Matt’s NFL Career Journey (01:32)

Leadership Lessons from Tom Coughlin and Bill Belichick (06:27)

Transitioning to Real Estate and Franchising (10:41)

Why Matt Chose Alloy Despite Saying “No” to Fitness (14:27)

“Stay Uncomfortable” Philosophy for Growth (16:26)

Secrets to Pre-Sale Success: Consistency and Connection (23:05)

Building the Right Team and Culture (24:53)

Importance of Leadership in Franchising (27:04)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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