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How to Increase the Chance of People Saying Yes
The amount of reactants a customer will feel depends on how loyal they are. A 2017 study by Gagaine Fitzsaimans from Duke University asked 162 participants to name a claving brand. He found that loyal shoppers liked the assertive ad 20% less than the non-assertive one. Telling loyal Tinder users to download Bumble will definitely backfire. But using a reactant's avoidance message, like Bumble did, is far more likely to work.
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