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#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Modern Wisdom
Sempero Greeno Is a Lovely Example of a Costly Signal to Help You
I wonder how many companies are using the Eco. I mean, you must have seen this if you've been travelling anywhere. Hotels are absolutely riding off of... They're playing this perfect balance between Covid and the green movement in order to not come and clean your room. It's a lovely example of a costly signal to help you, just like white gloves in a wedding dress. If you've got money to burn to bring your product to the market, then people must be buying it. That's rare for failing products or to have a Super Bowl commercial. Otherwise, how do you afford it?
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