3min chapter

Ditching Hourly cover image

Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark

Ditching Hourly

CHAPTER

Is There a Difference Between Marketing and Sales?

A cooperative could use a copywriter to help with messaging and positioning. The sales team can also be taught how to talk about things in a new way, he says. "It's not they don't understand the customer. It's like it seems like it's almost like an trope I see is that like the sales team kind of like resents marketing"

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