How to Set Yourself Up for Success

Cody: I think when you can take that principle like setting yourself up for success, and use it to think strategically about how you're budgeting. So a tangible example of this is, and i think this is kind of like old hat advice by now, but like heavying up on customer acquisition in the six months leading up to holiday. If there's an event that you run that's really popular, a, you can plan more acquisition leading up to it. Or if you experience a a boosting acquisition that you either planned or not, then plan an event after that. Another cool thing you can do, kind of taking it to another extreme, is, i'm looking at cohort