#349 How to sell anything by following this simple guide: Leading car salesman: John Roca
The Mentor with Mark Bouris
00:00
You've Got the Clipboard Schoolteacher, Right?
In the U.S., you'd want to deal with him because he drives the S-class. In Australia, we've got a little bit of that tall poppy syndrome. If you're selling a car to a schoolteacher, they'll come in with a clipboard. But if you get a bad salesperson, that's going to be a hard one. You always think about who the buyer is, who's the decision maker. 95% is the female. Even if she's not buying the car, she's the one that will make this big time.
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