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Robert Cialdini || The New Psychology of Persuasion
The Psychology Podcast
Is There a Short Cut to Social Proof?
New research takes the principle of social proof to another level. Even if you don't have a minority, or small minority of people who have adopted it, because it's a good idea, you have to have a good idea. Future social proof in the research that we did, showed that if you give people a trend to 20 %, they are more likely to say yes to it Because they expect in the future it will be more than 20 per cent.
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