The future of pod casts will be similar to what is now, where most hosts do read ads. There's going to be ten more minutes per hour of commercial programming that they're jamming into the pods. The hipe on podcast, you know, there was an estimated sixty million dollars of ad revenue went to promoting three different pod casts in one year. Now it's all phomo. Every big brand is jump in because they they're tired of people hearing how come i hear all these other companies and i don't hear you guys? And so they have to be a part of it....