Demos, champion enablement, and buyer turnoffs with Grace Tyson
Outbound Squad
The Power of Showing and Not Telling
The show don't tell kind of approach where I'm going to anticipate what this person might ask and let the product sell itself is, uh, really clutch. People are just kind of getting desensitized to videos. It's not a cool thing to get a customized video anymore. At least it's not worth it. Grace: Having something that people can just like instantly see how it would work and what the impact of it would be is super, super powerful.
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