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#116 — The Art of Negotiation — Chris Voss

Magic Minds

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The Key to Negotiation Is Rejection

Negotiators never settle on a price until the other side is rejected at least twice. A lot of people start, you know, turning deals down before they've got to their bottom line. And one of my takeaways from herb's book wall,. keep pushing the other side until they get genuinely angry.

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