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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
Turning Actions Into Identities
Many of us use language in a way to try to demonstrate our competence. And as a result, it's holding your attention. What I found fascinating about working on this book is there's just so many subtle things we can do in almost every area of our life to increase our impact. We put both of these ideas under a strategy called turning actions into identities.
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