S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
The Marchitect
Where Should Product Marketing Sit?
A lot of times I'll have product marketers and solution marketers on the team. Solution marketers first thinking about what problem do we solve? Ideally, if you have multi-product, they're looking at cross-product problems to solve. And so they're just looking at it from a different angle is how I think about it.
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