30 Minutes to President's Club | No-Nonsense Sales cover image

#137 - Playbook: Cold Calling Playbook Part 2

30 Minutes to President's Club | No-Nonsense Sales

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How to Book a Meeting

Always suggest ranges and those ranges should be as soon as possible, if at all humanly possible. When you get an objection, it is an emotional response to feeling like someone is trying to sell me. And when I agree with them, it actually gets them to pattern interrupt and they lean into you. Once I agree, I incentivize them to give me more information. So I need to say something to draw this person out more. Then what I can do is use that information to sell the meeting, not the product or service.

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