In this episode, Sal, Adam & Justin speak about how to grab people's attention and build a social media following with author Brendan Kane.
- Why you have to have a hook to get someone to stop. (3:47)
- Content is king. (7:44)
- The formula behind the hook. (9:50)
- The misconception if you have one million followers you have millions of dollars. (24:40)
- How to understand the difference between what people want and what people need. (27:53)
- New Media versus Old Media. How to win attention. (31:25)
- When you are looking to scale, go where the traffic is, don’t create it from scratch. (34:00)
- The power of brand advocates. (37:16)
- The strengths and weaknesses of each social platform. (38:50)
- Dissecting the Mind Pump advertising strategy. (44:40)
- The BIG tradeoff between motivation and action taking place. (48:50)
- The potential of podcasts. (54:33)
- Understanding that people perceive the world in different ways. (1:03:12)
- Why he believes Facebook will never die. (1:06:15)
- The most common mistakes content creators make. (1:09:28)
- The psychology behind elections and social media. (1:12:20)
- How communication is math. (1:20:09)
- The characteristics of the “perfect” client. (1:21:45)
- Why he likes to help people grow. (1:24:01)
- Can you grab attention and can you maintain it? (1:26:10)
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