Mind Pump: Raw Fitness Truth 1405: How to Get One Million Followers With Brendan Kane
Oct 19, 2020
Brendan Kane, author of "1 Million Followers" and social media marketing expert, joins the discussion on building a robust online presence. He emphasizes the importance of a captivating hook to attract attention and shares insights on differentiating between audience wants and needs. Kane debunks the myth that having a million followers equates to financial success. He also explores the psychology behind engagement, the impact of various platforms, and the value of brand advocates, providing a comprehensive guide to mastering social media.
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The Hook
- Grab attention in the first 3 seconds by interrupting scrolling patterns.
- Avoid saying the same things in the same way as everyone else; differentiate yourself.
Algorithm Prioritization
- Algorithms prioritize content that stops users from scrolling and keeps them engaged.
- This is because longer engagement allows platforms to serve more ads and increase monetization.
Common Mistakes
- Don't try to cram too much information into the first few seconds of your content.
- Focus on a single, compelling hook to capture attention first.
