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Building Your SaaS for the Right Persona with Sujan Patel of Mailshake

SaaS Origin Stories

CHAPTER

How to Build a Relationship With Your Customers

Mailshake is an outreach platform. Start off as email outreach and now we'll kind of do all things sales engagement. Sales reps are like, I had to get any software ever. No one builds software for me really. And that was our aha moment. It just came 18 months after we built the company.

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