6min chapter

Marketing Against The Grain cover image

How You Can Use NFTs For Your Business with Katie Chen

Marketing Against The Grain

CHAPTER

I Love the Album Cover Analogy Metaphor

The digital world, we commoditized and got rid of a lot of the things we loved in the physical world that we're now going to get back through token based technologies. NFTs are like backwards compatible life and community for you, right? You can go back and offer access and utility and value in a way you can't if it doesn't exist. It's a moment in time that you re-engage with your brand because you love our message.

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