2min chapter

How I Built This with Guy Raz cover image

Spin Master/PAW Patrol: Ronnen Harary

How I Built This with Guy Raz

CHAPTER

How to Build an Enduring Generational Brand

Ho ronen harari started out making novelty gifts from pannyhos and sawdust. He spent 25 years building a toy company ad launched the multi billion dollar children's franchise pa patrol. A hot toy is likely to be hot for a very short period of time. The specific toys kids like may change, but their patterns of play don't.

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