12min chapter

More 2 Marketing cover image

Mastering product management: Navigating tech challenges & strategic roadmaps with Rich Mironov

More 2 Marketing

CHAPTER

Challenges and Strategies in Product Roadmap Execution

This chapter delves into the challenges faced in executing strategic thinking when creating product roadmaps, emphasizing the importance of prioritization. The speaker discusses the use of swim lanes or themes, clear language, and a 'now next later' framework with timeframes to effectively communicate with the C-suite. Strategies for handling disruptions in the roadmap, like adjusting timelines and setting service level agreements, are also shared.

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