8min chapter

Business of Architecture Podcast cover image

495: 6 Ways to Make More Money in Your Practice with Rion Willard

Business of Architecture Podcast

CHAPTER

The Importance of Marketing and Selling in the Architectural Profession

This chapter emphasizes the significance of marketing and selling skills in the architectural profession. It discusses the need for architects to dedicate at least 25% of their time to these activities and highlights the availability of resources and consultants to help with marketing and negotiation.

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