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27min chapter
#163: David Moldawer — Diving deep into book publishing with an industry insider
Creator Science – Learn from today's top content creators
The Value of Books as Objects and Merchandise
The chapter explores the reasons why people buy books, highlighting the different motivations such as reading experience, personal branding, and supporting authors. It discusses the idea of enhancing the book-buying experience with unique packaging and related merchandise. The chapter also emphasizes the importance of producing a good book rather than solely relying on selling merchandise.
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