The Power of the Social Environment

There's a strong social pull for sure. And i think this is actually something that, since the book has come out, i feel like it's even more important than i realized when i was writing it. If you look at behaviors that stick, pecially those that last for years, almost always there is a strong social component involved. All of us are part of multiple tribes, like a, you know, being a part of wina as a tribe, or being american is a tribe. Being a neighbor on your street is a small tribe. And each of those tribes have a set of shared expectations, a set of like, social norms,. Like what they normally do, or