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CMO for the Day: Marketing Pickleball
Marketing Against The Grain
Pickleball Becomes the Place to Go and Enjoy Sports
YouTube drew an example of a company that's something really incredible a couple of years ago, Domino's. They did this cool campaign where Domino's would go fix potholes. And it generated them a billion impressions. So me as a city, I can apply for a grant pickleball will come in and actually turn some of that derelict space into a really cool pickleball area. Very much like basketball has done, right? The basketball is one of those sports that you can just go play with your friends.
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