Designing Emotional Engagement in Survival Gaming

This chapter examines the intricate design choices in creating a driving survival game, focusing on player experiences and emotional attachment to characters and vehicles. It highlights the challenges of crafting meaningful NPC interactions, maintaining narrative engagement post-launch, and fostering a collaborative environment within a growing development team. Key insights into the operational aspects of game development and leadership dynamics are shared, underscoring the importance of effective communication and a clear creative vision for successful project execution.