20min chapter

How I Write cover image

How Ben Thompson Built a Writing Empire

How I Write

CHAPTER

Navigating the CEO Paradox and Media Evolution

This chapter explores the intriguing experiences of interacting with high-profile CEOs and the surprising insights they value from content creators. It further examines the evolution of media business models, emphasizing the rise of lean, one-person media companies competing against larger firms. Additionally, the chapter highlights the challenges of monetizing content in the digital age, focusing on audience engagement and the importance of consistent, high-quality delivery.

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