
188 - Clarifying Thoughts on ABM | Keynote Series
GTM Live
00:00
How to Really Win Big With Your Marketing Mix
understanding, understanding your decision makers and the companies very deeply is step one. Once you do that, often you'll have some type of re framing of messesang. And thenoud if you 're in three tiers, i would have a separate strategy for each one. That should be highly personalized, highly strategic, highly content driven. I higher recommend not doing like very direct, like outbound salescosu,. Like i said, yous going to burn through te accounts, you're not going o have anything to do. Some people are going to hear that what i just said on that the podcast, are going to listen to it. Somebody's going to know the c m o
Transcript
Play full episode