GTM Live cover image

188 - Clarifying Thoughts on ABM | Keynote Series

GTM Live

00:00

How to Really Win Big With Your Marketing Mix

understanding, understanding your decision makers and the companies very deeply is step one. Once you do that, often you'll have some type of re framing of messesang. And thenoud if you 're in three tiers, i would have a separate strategy for each one. That should be highly personalized, highly strategic, highly content driven. I higher recommend not doing like very direct, like outbound salescosu,. Like i said, yous going to burn through te accounts, you're not going o have anything to do. Some people are going to hear that what i just said on that the podcast, are going to listen to it. Somebody's going to know the c m o

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app