The ideal repurchased product is mascara, because we know it's a thousand times better than anything else. If you love petagonia because you love their mission, you might love the product. That's a question like, can you love the brand before the product? Which comes first? Hich comes seckond, which is like, not a fine i care to fight. And then the other thing is, lanorn ye, you saying it. It's a very large product, but it also isn't necessarily the product they use on a dato day basis.
In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.
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Cody: https://twitter.com/codyplof
Eli: https://twitter.com/eliweisss