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The Problem With Fixating On The Bottom Line in Negotiation - Linkedin Live Event with Kwame Christian, Esq., M.A.

Negotiate Anything

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Negotiating with BATNA

This chapter explores the critical role of one's Best Alternative to a Negotiated Agreement (BATNA) in determining fair deals during negotiations. It highlights the importance of understanding personal needs, effective offer evaluation, and fostering trust to ensure both parties feel satisfied with the outcome.

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