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Cash Flow Consulting | Ep 217
The Game w/ Alex Hormozi
How to Outspend Your Competition and Increase Your Sales Choreography
Downselling the upsell is a process that I like to call downselling. What it does is then locks that person into regular recurring cash flow for the business and then massively extends the lifetime value of the customer. And so I'm going to walk you through one single math example and then I'll sign off. But hopefully you can look at that quadrant with your existing sales process and say, how can I implement each of these four things into the sales choreography in my business?
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