4min chapter

On Strategy Showcase cover image

How Michelob Ultra’s “Social Athlete” reframed lite beer

On Strategy Showcase

CHAPTER

Evolving Beer Branding and Consumer Identity

This chapter examines the transformation of beer branding strategies, with a spotlight on how brands like Corona are adapting their messaging to align with consumer lifestyles. It also analyzes the deep connections consumers have with their beer choices, as well as shifting priorities towards health and wellness among aging professionals.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode