How Michelob Ultra’s “Social Athlete” reframed lite beer
On Strategy Showcase
00:00
Evolving Beer Branding and Consumer Identity
This chapter examines the transformation of beer branding strategies, with a spotlight on how brands like Corona are adapting their messaging to align with consumer lifestyles. It also analyzes the deep connections consumers have with their beer choices, as well as shifting priorities towards health and wellness among aging professionals.
Play episode from 16:15
Transcript
