The Importance of Hiring the Right People

I think people sometimes forget, you know, in 2005 to 2008 when I was at Salesforce, it was a different game. And one of the big challenges we had there is partners initially at Salesforce were basically delivery capacity. We created something we called a partner vertical matrix where we basically said, Hey, it just kind of happens that you guys have been doing a lot of media accounts or you've been doing financial services accounts. It's time for you to start building some expertise and some best practices around how do you implement Salesforce for that vertical. That turned into a real great go to market, not only for partners, but for our customers and our reps.