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Ep311 - Dr. John Kotter | Change

Talks at Google

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How to Get People to Volunteer in a Networked Organization

People's energy is not a zero-sum thing. Energy expands, they can do both jobs. It's exciting and meaningful. Sometimes it's a nice change of pace from the regular job. Sometimes they get more visibility up to our management because it's an important strategic initiative. And once you get it working well, and you are sensitive to what allows networks to collapse, which can happen.

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