323. Box's Go-To-Market Strategy, Building the Enterprise Sales Motion, and When to Bring on a Sales Leader (Karen Page)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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Founders Need to Be Able to Connect and Build Relationships Over Time
founders need to be able to connect and build relationships over time. Understanding the size of companies that you're selling to, but also the industries they're in is key. Creating a pipe line that has room for quick sails as well as unomedium and longer term sails makes good formula.
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