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#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Modern Wisdom
How to Improve Experience Without Changing Duration
How do you put a value on being associated with Jordan Peterson's name or Jocka Willink's name? These are the sort of brand associations that are very difficult to buy. And then when we look even within our own species, that time can be experienced very differently. That is a really nice insight around the cost of marketing overall and the stuff that maybe doesn't drive clicks or conversions on the back end or whatever.
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