Timothy Stanley: The granite on the outside of the store in chicago is just a sweet, jobsy and a kind of obsessive detail. He says he found it fascinating that some prototype stores were more attractive than the actual product on the table. Stanley: And so they did all kinds of work with lighting and with various different processes to make sure that what they were presenting in real life matched the beauty of those photographs.
When we see Michaelangelo's David or the design of the Apple Store, we assume a genius with a predetermined vision was the key to the outcome. Yet as Lorne Buchman, author of Make to Know, tells EconTalk's Russ Roberts, great art is more about embracing the process of exploration and the results that emerge in the process of creating. Buchman makes the case for embracing uncertainty in both leadership and life.