3min chapter

Your Brain's Coach cover image

Hacking your brainโ€™s biases and shortcuts to stick with hard, long-term goals - business, health and fitness.

Your Brain's Coach

CHAPTER

How to Use the Sun Coast Fallacy to Keep Going

Using the Sun Coast fallacy helps you to keep going because your brain doesn't actually like to waste energy and just abandoning things. The second one is kind of related to that. It's this framing effect, let me read to you the definitionframing effect - way in which information is presented or framed can influence judgment or decisions. So it's kind of a combination, but if you need, if you must keep going day after day after day, create this visual representation as a poster in your wall, maybe wall calendar of the days that you took action.

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