
Episode 62 - Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards by Mr X
Insights & Perspectives
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Direct Marketing Techniques to Get More Orders
A company might offer, for example, an additional $35 the customer can get X. New car dealers and home appliance retailers offering extended warranties or extended service contracts. Try to sell the customer on a second pair of glasses at a discount. It's pretty compelling if you always go to the same place to buy jeans and you are going to buy them anyways. You might as well get two pairs and you end up saving.
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